Post Content
Get Paid
Brands pay creators here to make videos and post them. You apply once, a person reviews it, and from then on you pick the campaigns you want. We don't take a cut of what you earn.
Last updated
UGC creator
A UGC creator makes short videos about a product for a brand to use, filmed the way an ordinary customer would film it rather than as a polished ad. The videos go out on your own TikTok, Instagram or YouTube account, and you're paid for the work rather than for the size of your audience.
What the work looks like
A brand posts a campaign with direction attached: the product, what they want said, often a script or a hook that's already working for other creators. You film it in your own voice and send the draft. They approve it or ask for a change. You post, and it gets tracked from there.
It isn't one sponsored post and goodbye. Brands here are building a roster they keep, so the work is steadier than chasing one-off deals. Do it well for a few months and you get first look at their next campaign, usually on better terms.
How you get paid
The brand sets the terms per campaign and you see them before you apply. They usually look like one of these, or a mix:
- A flat rate per video, paid on approval.
- A rate per thousand views. A post that pops off pays more.
- A bonus when a video crosses a view threshold.
- A monthly retainer if you're posting for them regularly.
- Or several of those stacked, which is normal on bigger campaigns.
Because your accounts are connected, Sovian reads what your posts did straight from TikTok, Instagram or YouTube. No screenshots, and no arguing about a view count. Your earnings page shows the running total before it's paid.
We don't take a cut of your earnings
Sovian charges the brand. Our fee sits on top of your payment rather than coming out of it, so the transfer that reaches you is the full amount in the campaign terms. No commission, and no fee for withdrawing your own money.
How to join
Anyone can apply. Not everyone gets in. That's on purpose — brands come here because someone screens the roster, and letting everyone through would make your acceptance worth less.
Sign up, free
No fee to join and no subscription. It takes a couple of minutes at creators.sovian.app.
Connect your accounts
TikTok, Instagram or YouTube, whichever you post on. This is also how campaign posts get tracked later, so you're never screenshotting view counts for anyone.
Show your best work
Attach three or four videos you're proud of, plus anything you've made for a brand before. This is the part reviewers spend their time on.
Answer a few questions
What you make, who watches it, what you want to work on. It's how you get matched to campaigns that suit you rather than a firehose of everything.
Get reviewed by a person
Not an algorithm. Someone looks at your profile before brands can work with you, which is slower and is the reason brands trust the roster.
What gets an application accepted
Follower count isn't really one of them.
- Videos people watch to the end. Decent lighting and a clear voice go further than a big audience.
- A posting habit. Brands are building a roster rather than booking one placement, so showing up beats one viral hit.
- An account that's real. Bought followers are easy to spot and they're the quickest way to get declined.
- Something to look at. An application with no videos attached gives a reviewer nothing to say yes to.
Accepted creators get a verified badge. Creators who consistently deliver can be marked as top creators, which puts them in front of brands first.
Where it runs
TikTok, Instagram and YouTube. Everything works in the browser at creators.sovian.app, including on a phone, and iOS and Android apps are in development.
Frequently asked
Make videos about products the way you'd talk about them to a friend, and get good enough at it that a brand wants to pay for more. The practical version: pick a category you genuinely use, post consistently on TikTok, Instagram or YouTube, and keep your three or four best videos somewhere you can send them. That portfolio is what gets you accepted anywhere, including here.
No. We look at the content, not the follower count. A 900-follower account that posts well every week is more useful to a brand than a 90,000-follower account that posts twice a year. What we do check is that the account is real, the videos are yours, and you post often enough for a brand to build something around you.
No. Our fee is charged to the brand on top of your payment, so the transfer that reaches you is the full amount in the campaign terms. We don't deduct a commission and we don't charge you to withdraw your own money.
It depends on the campaign, because the brand sets the terms. Common structures are a flat rate per video, a rate per thousand views (CPM), a bonus when a post crosses a view threshold, or a monthly retainer for creators posting regularly. Some campaigns combine several. You see the terms before you apply, and Sovian calculates what you're owed from the tracked performance of your posts.
You connect a payout account during onboarding, and payments land in your bank. Each campaign runs on a payout cycle: Sovian works out what you earned from your tracked posts, and the brand releases it. You can see the running total in your earnings page before it's paid.
A person reviews every application, so it isn't instant. Getting your accounts connected and your best videos attached is the part that speeds it up, because that's what we're looking at. Applications with an empty profile take longer or get declined.
iOS and Android apps are in development. For now everything runs in the browser at creators.sovian.app, which works on a phone.
Yes. You can be on several campaigns at once, and your posts are tracked per campaign. The only limits are the ones in a specific brand's terms, like an exclusivity clause in a category, and those are shown before you apply.
For brands
If you're on the other side of this and looking for creators, start with what a UGC platform does or Sovian's pricing.
Apply to join the pool
Free to apply. Connect your accounts, show your best three videos, and a person will look at it.